May 7, 2025
At PocketSeed, we’re building trust into every layer of the product experience — not all at once, but step by step. Our approach starts simple: give brands the tools to share meaningful product details and build from there. As we grow, so does the platform’s ability to help consumers understand where products come from, how they’re made, and what kind of impact they actually have.
We’re taking a phased approach that supports brands as they evolve, helps them tell a clearer story, and makes it easier for people to make decisions they feel good about.
The first step is letting brands publish honest, structured product data. That might sound simple, but it sets the stage for everything else. It’s about putting the right info in the right place — ingredients, materials, sourcing, certifications — and making it available in a way that’s useful to customers.
Once that foundation is in place, we start layering in more: claims (like “carbon neutral” or “B Corp certified”), supporting documents, third-party verification, and more detailed insights.
It’s all about creating a product record that consumers can trust and brands can build on.
More and more, people want to understand the story behind the products they buy. For younger generations like Gen Z and Millennials, things like sustainability, sourcing, and brand values are a real part of the purchase decision — not just a nice bonus.
Recent research shows:
At the same time, governments are introducing new rules to make transparency a baseline expectation. The EU Digital Product Passport will soon require brands to share detailed info about how their products are made. Other countries, like Japan and Australia, are also bringing in stronger sustainability reporting laws.
All of this is making it more important — and more urgent — for brands to be clear, credible, and proactive. That’s why we’re building PocketSeed: to give brands the tools they need to share their efforts, back up their claims, and connect with customers in a way that builds real trust.
We’ve all seen campaigns where brands try to connect with a cause, but it feels disconnected or performative. That’s not what people are looking for anymore.
With PocketSeed, we’re helping brands tie positive impact directly to customer interactions. For example:
It’s not just marketing — these are measurable, trackable actions. When people can see how their purchase made a difference, they’re more likely to care, share, and come back.
Beyond transparency, there’s a powerful layer of insight that comes from how people explore product data.
When customers scan a QR code, open a document, or click into a certification, we track that activity (in a privacy-safe way). It helps us and the brand understand what people care about most.
This kind of insight makes it easier to:
It’s not just analytics — it’s a feedback loop that helps make every part of the brand better.
We’re also thinking ahead.
With upcoming regulations like the EU Digital Product Passport and corporate sustainability rules rolling out across the EU and APAC, we’re building PocketSeed to be ready — without making things complicated for brands right now.
Our system supports verifiable credentials, document-backed claims, and decentralized identifiers (DIDs), which means when these regulations take hold, brands already using PocketSeed will be in a great position to adapt quickly.
It’s all part of making sure that doing the right thing also sets brands up for long-term success.
Trust isn’t something you bolt on — it’s something you build into the way you work.
PocketSeed is helping brands take that journey in stages, from basic transparency to verified impact. It’s good for customers, good for business, and it’s quickly becoming the expectation.
If you're a brand that’s putting in the work to do better — we’re here to help you show it.
Talk to our team today about how PocketSeed can work for your brand.
